Feel-Good Content Without the Hard Sell
You don’t always need a hard sell. Sometimes, it’s about showing up authentically and building connection. My organic UGC is made to feel effortless - but still works hard.
4.5.6. Skin - educational-led, talking to camera featuring skincare visuals
William May - jewellery, product try-on partnered with storytelling
Mother Root - non-alcoholic beverage, Vox Pop street interview style
iLash UK - Beauty, tutorial
Heire Wax - Bodycare, tutorial
Campaign Highlight: Sally Beauty
Campaign: Product Finder Quiz Push
Goal: Encourage users to take the quiz and shop recommended products
My Role:
• Organic voiceover video
• Showcased quiz process, haul, and final look
Insights:
• 118 views on Instagram
• 11 shares
• High saves & CTR
What Made It Work:
• Fast, fun voiceover format
• Realistic and relatable styling moment
• Focused on transformation, not sales pitch
Sally Beauty - showcasing how the Product Finder Quiz works and highlighting store benefits
Relatable content = real results
If you want your brand to feel like a friend, you’re in the right place.