Privacy Policy of Socials by April

Last updated: 03 August 2025

This privacy policy outlines how Socials by April ("the website", "the site", or "April") collects, uses, and protects personal data provided by users when visiting www.socialsbyapril.com.

1. Who is responsible for this website?

This website is operated by April Alforque, a UK-based content creator. For any privacy-related enquiries, please contact: april@socialsbyapril.com

2. Information collected

The website may collect the following types of personal information:

  • Name and email address (e.g. submitted through a contact form)

  • Browsing behaviour and analytics data (e.g. pages visited, device type)

  • Cookies and tracking data (used to enhance site performance and measure engagement)

3. Purpose of data collection

Personal data may be used to:

  • Respond to direct enquiries or messages

  • Analyse traffic and improve content or layout

  • Maintain functionality and performance of the website

4. Cookies

This website uses cookies to enhance user experience and track anonymised usage data.

Cookies are small text files stored on a visitor’s device. Some cookies are essential for the site to function properly. Others (such as analytics or embedded third-party content) are optional and only activated with user consent.

When visiting the site for the first time, users will be shown a cookie banner allowing them to accept all cookies or manage their preferences. These choices can be changed at any time through browser settings or by clearing cookies.

Third-party platforms (e.g. Instagram, YouTube) may also place cookies when embedded content is viewed. For more information on managing cookies, visit https://www.aboutcookies.org.

5. Third-party services

The site may use external tools and platforms, such as:

  • Google Analytics (to understand visitor behaviour)

  • Mailchimp or similar services (for email marketing)

  • Embedded social media content (e.g. Instagram, TikTok, YouTube)

Each third party operates under its own privacy and cookie policies.

6. Data storage and security

Any personal data submitted via the contact form is sent directly to a secure inbox and is not stored on the website. Data is only retained for as long as necessary to fulfil its purpose or to meet legal obligations.

7. Your rights

Under UK GDPR, users have the right to:

  • Access the personal data held about them

  • Request correction or deletion of their data

  • Withdraw consent for the use of their data

To exercise these rights, contact: april@socialsbyapril.com

8. Policy updates

This privacy policy may be updated occasionally to reflect changes in legal requirements or website features. The most current version will always be available via this page.