Ad-Ready Content With Personality
People can spot an ad from a mile away - unless it feels like a friend’s rec. My paid UGC ad content blends in, builds trust, and drives clicks. Fast hooks. Natural flow. Strategic storytelling.
Surreal Cereal - food, highlight product USP with engaging visuals
Deliveroo - food delivery services, focused on humour, TikTok-style
Lipton - beverage, summer campaign to highlight their challenge via storytelling
Free Soul - wellness, splitscreen comparison, before and after concept
Garnier - skincare, splitscreen comparison showcasing benefits of both products
Zuto - car finance project, talking to camera, educational-led
Fussy - deodorant scent relaunch campaign, brand representative-style
Bold - household cleaning, focused on humour, TED Talk concept
The Essence Vault - fragrance niche, visual hook, highlight value
Egg Donors UK - healthcare, talking to camera, educational concept
MatesPlace - app, FaceTime storytime skit
Yonder - finance, phone in bag POV trend
Campaign Highlight: Phox Water
Summer 2024 Awareness Campaign
The Goal: Encourage hydration as part of a summer glow-up
The Concept: “Glow up starts from within” — featuring water-focused trends and wellness-inspired visuals
What I Created:
• 3 catchy hook variations
• 1 engaging body video
• 1 clear CTA edit
Brand Favourite: The splash trend - visual and playful
Hook 1 - FaceTime Skit
Hook 2 - Visual Hook using trending water splash
Hook 3 - Visual Hook using “secret note“
Body - Voiceover focused on benefits
Direct CTA
Seen the scroll-stopping results?
Let’s craft high-converting content that gets your brand noticed.